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City Green is pleased to announce that the 2026 Farm-Direct Application for the Good Food Bucks Program is now open! All SNAP-authorized New Jersey Farmers, Farmers Markets, Farm Stands, Mobile Produce Markets, or CSA programs are invited to apply for City Green’s Good Food Bucks program! By participating in Good Food Bucks, you will be joining a network of over 100 NJ farm and market locations who are working to make healthy, farm-fresh food more affordable for NJ residents who use SNAP.
Click here to find the application link and more information about our program!
Application Dates
- Rolling Applications Accepted: 11/15/25 – 4/15/26
- Please aim to apply at least 30-60 days prior to your 2026 market start date to allow time for onboarding
- Final 2026 deadline: April 15, 2026
- Notice of award: within 60 days of submission.
Who is Eligible to apply?
- Any SNAP-authorized farmer, farmers market, farm stand, mobile produce market, or CSA program based in New Jersey.
- ***Farms and Markets who participated in 2025 should fill out the abbreviated application form provided to you directly via email. Contact Robbie@city-green.org for support or if you did not receive an email.
- Farms and markets interested in becoming SNAP-authorized, or currently in the process of becoming SNAP-authorized are also eligible to submit an application. We can help advise you about the SNAP authorization process and answer any questions about becoming a SNAP-authorized farm or market! For information on SNAP-authorization, check out City Green’s SNAP Authorization Toolkit for Farms & Markets.
What is Good Food Bucks?
Good Food Bucks is New Jersey’s largest statewide SNAP-doubling nutrition incentive program. The mission of the program is to increase the accessibility of farm fresh produce for NJ families while also supporting NJ farms and markets. When customers shop with SNAP and Good Food Bucks at a participating farm or market, their fresh produce spending power is doubled with Good Food Buck discounts or coupons! The Good Food Bucks program makes buying fresh, healthy food an easier choice for shoppers using SNAP.
By joining the Good Food Bucks program, partners will receive:
- Funding for the Good Food Bucks SNAP nutrition incentive program, up to $10,000 throughout 2026 for each farm-direct partners
- $500 in outreach and marketing funding
- Opportunities to receive funds for market staffing and EBT equipment
- Access to networking opportunities
- Food access trainings, webinars, and monthly newsletters
- SNAP and WIC/FMNP technical assistance
- Assistance in obtaining SNAP/EBT card-reader equipment
- Free advertisements targeted to your area on YouTube, Facebook, Instagram, and online, organized by City Green
Why Join?
- Increase your revenue and sales by accepting SNAP and Good Food Buck payments
- Widen your customer base through our marketing and outreach efforts.
- Increase the affordability of fresh produce gives SNAP shoppers more options of where they can buy fruits and vegetables
- Create a welcoming and inclusive farm-fresh shopping experience for your community
- Join farms and markets across the state in having a positive impact on families, farmers, and communities!
The application can be previewed by clicking the link in the Google Form’s application description. It is estimated that the application will take approximately 1 hour to complete for new partners. Please let us know if you require any accommodations, or have any questions about the application or program. You can contact us by emailing goodfoodbucks@city-green.org or calling us at 973-869-4086.
We are so excited for this next market season and hope to work with you to increase the affordability and accessibility of fresh, local New Jersey produce!
Warmly,
Lisa Martin (she/her)
Director of Food Access, City Green
171 Grove St. Clifton NJ, 07013
973-869-4086 | citygreenonline.org
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